Skills & Competencies for Marketing Communications Specialist I

Marketing Communications Specialist I job profile

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JOB SUMMARY for Marketing Communications Specialist I

Coordinates and implements marketing communications projects.

JOB RESPONSIBILITIES for Marketing Communications Specialist I

Supports the planning and execution of trade shows, special events, and conferences to showcase products and amplify messaging. Creates consistent themes, messaging, and branding in all communication touch points, including advertising and social media. Sources and develops content and visual collateral for campaigns. Tracks projects and prepares status reports for stakeholders. Liaises with the media, vendors, and internal sales and product teams.

Marketing Communications Specialist I SALARY RANGE

BASE 50%
$64,419
TOTAL 50%
$66,020
Job Level
P01
Job Code
SM15000346
Education/Degree
Bachelor's Degree
Reports To
Supervisor or Manager

Marketing Communications Specialist I Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Marketing Communications Specialist I skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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12 general skills or competencies (Job family competencies) for Marketing Communications Specialist I

1 Job Family Competencies – Advertising
Proficiency Level -2
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Describes methods in creating cost-effective advertisements to reach target audiences.
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Level 2 Behaviors
(Light Experience)
Assists in creating and preparing advertising campaigns to increase brand awareness.
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Level 3 Behaviors
(Moderate Experience)
Executes different practices used in affiliate marketing and advertising to ensure optimal business growth.
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Level 4 Behaviors
(Extensive Experience)
Expands and analyzes complex advertising activities to achieve desired results.
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Level 5 Behaviors
(Mastery)
Establishes annual marketing and advertising programs to build brand reputation.
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2 Job Family Competencies – Brand Management
Proficiency Level -2
Skill definition-Strategizing and evaluating brands in terms of positioning and target customers to ensure products and services highlight the quality of the brand.
Level 1 Behaviors
(General Familiarity)
Discusses the fundamental elements of brand marketing.
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Level 2 Behaviors
(Light Experience)
Conducts research and analysis to identify brand positioning.
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Level 3 Behaviors
(Moderate Experience)
Collaborates with brand management to improve and bring awareness to a wider value and reputation.
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Level 4 Behaviors
(Extensive Experience)
Creates measurements and parameters to evaluate performance of brand marketing vs competitors.
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Level 5 Behaviors
(Mastery)
Conceptualizes and oversees the creation of brand management initiatives.
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3 Marketing Communications Specialist I - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Marketing Communications Specialist I
Proficiency Level - 4
5 Competency for - Marketing Communications Specialist I
Proficiency Level - 5

7 soft skills or competencies (core competencies) for Marketing Communications Specialist I

1 Core Competencies – Attention to Detail
Proficiency Level -2
Skill definition-Executing and completing a task with a high level of accuracy.
Level 1 Behaviors
(General Familiarity)
Explains why attention to detail plays an important role in own function or unit.
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Level 2 Behaviors
(Light Experience)
Processes limited amounts of detailed information with reasonable accuracy.
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Level 3 Behaviors
(Moderate Experience)
Processes large quantities of detailed information with high levels of accuracy.
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Level 4 Behaviors
(Extensive Experience)
Demonstrates expertise in quality assurance tools, techniques, and standards.
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Level 5 Behaviors
(Mastery)
Designs techniques for measuring the cost and impact of errors.
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2 Core Competencies – Initiative
Proficiency Level -2
Skill definition-Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.
Level 1 Behaviors
(General Familiarity)
Describes the critical role of initiative in successfully achieving the goal.
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Level 2 Behaviors
(Light Experience)
Identifies opportunities to produce the best results.
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Level 3 Behaviors
(Moderate Experience)
Prepares for unexpected contingencies to prevent possible risks.
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Level 4 Behaviors
(Extensive Experience)
Leverages strengths from one environment to apply them to another.
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Level 5 Behaviors
(Mastery)
Cultivates team members' habits of self-motivation and self-management.
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3 Marketing Communications Specialist I - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Marketing Communications Specialist I
Proficiency Level - 4
5 Competency for - Marketing Communications Specialist I
Proficiency Level - 5

Summary of Marketing Communications Specialist I skills and competencies

There are 0 hard skills for Marketing Communications Specialist I.
12 general skills for Marketing Communications Specialist I, Advertising, Brand Management, Content Marketing, etc.
7 soft skills for Marketing Communications Specialist I, Attention to Detail, Initiative, Multitasking, etc.
While the list totals 19 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Marketing Communications Specialist I, he or she needs to be proficient in Attention to Detail, be proficient in Initiative, and be proficient in Multitasking.

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